Closing the data gap
B2B companies in Nordics have strong customer relationships, rich first-party data, and world-class products.
What's often missing is the boldness to turn that into a competitive edge. While global competitors move fast with AI-driven marketing, too many European B2B teams are still working with fragmented data, inconsistent customer journeys, and strategies that leave real revenue on the table.
That gap is what I've dedicated my career to closing.
Let’s work together?
Kaisa Valakari
I'm Kaisa Valakari, a B2B consultant with over 15 years of experience helping large organisations transform how they use data to drive growth.
For the past six years I've been embedded inside one of the world's most complex B2B organisations — Ericsson — where I worked at the intersection of marketing strategy, data, and organisational change.
Before that, I spent years as a consultant across Nordics, guiding large corporations through the shift from traditional marketing to standardised, data-driven operations.
I've seen what works at scale, what breaks under pressure, and what separates companies that grow from those that stall.
First step
Submit the inquiry form to discuss your objectives and determine how a tailored consulting engagement can advance your strategic priorities.